WECM Appendix |
|
CIP |
Rubric |
Number |
Course Name |
Semester |
Min |
Max |
|
52.1401 |
MRKG |
1311 |
Principles of Marketing |
3 |
48 |
48 |
|
CIP Area Code: |
52.1401 (Business Marketing and Marketing Management) |
|
Course Title: |
Principles of Marketing |
|
Course Level: |
Introductory |
|
Course Description: Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. |
|
Learning Outcomes: Identify the marketing mix components in relation to market segmentation; explain the economic, psychological, sociological, and global factors which influence consumer and organizational decision-making processes; outline a marketing plan and interpret market research data to forecast industry trends and meet customer demands. |