WECM Appendix

CIP	Rubric	Number	Course Name	Semester Credit Hrs	Min Cont Hrs	Max Cont Hrs
52.0903	TRVM	1345	Travel and Tourism Sales and Marketing Techniques	3	48	48

CIP Area Code:	52.0903  (Travel and Tourism Management)
Course Title:	Travel and Tourism Sales and Marketing Techniques
Course Level:	Intermediate

Course Description: A study of marketing, sales techniques, promotions, and advertising theories as applied to the travel and tourism industry. Exposure to the marketing mix relating to market segmentation, market planning, advertising, and other communication techniques. Emphasis on role playing scenarios and consumer buying behavior. Product-service mix will be addressed.

Learning Outcomes: Define basic marketing terms, display knowledge of selling techniques, and apply basic advertising terms. Create media promotion using elements of design and communication skills.