Cip Area

WECM Appendix

CIP Rubric Number Course Name Semester
Credit Hrs
Cont Hrs
Cont Hrs
52.0903 TRVM 1300 Introduction to Travel and Tourism 3 48 48


CIP Area Code: 52.0903  (Travel and Tourism Management)
Course Title: Introduction to Travel and Tourism
Course Level: Introductory
Course Description: An overview of the travel and tourism industry. Emphasis on travel careers and the impact of tourism on society.
Learning Outcomes: Identify the qualifications needed for the many careers in the travel and tourism industry; discuss the history and growth of travel and tourism and how they relate to the marketplace; define the role of governments in the travel industry and identify how tourism is an important source of revenue for a destination; describe types of geography as it relates to travelers, and identify types of travel and travelers; identify the components of the travel and tourism industry, define the channels of distribution, and discuss how the travel product is promoted and marketed.